Conversion Value Methodology
value = (real average deal size) × (confidence this signal actually becomes revenue) — confidence increases as a lead moves through the funnel.
- A reusable framework, not specific to this account — apply the same logic to any future client’s conversion-value setup.
| Stage | Value | Reasoning |
|---|---|---|
| Call / WhatsApp Click | ₹75 | Weak, unverified early-funnel signal |
| Generate Lead | ₹517 | ₹10,332 avg deal × 5% conservative close rate (raw, unqualified) |
| Qualified Lead | ₹1,550 | ₹10,332 × 15% (human-reviewed, genuinely higher probability) |
| Converted Lead | ₹10,332 | Full average deal value — no discount, the deal has actually closed |