Tracking SOP
The complete, real, verified tracking stack built for digitalasur.com. Every platform, every tag, every trigger, every constant, every real bug hit and how it was fixed — the as-executed record, not a tutorial.
4
Platforms integrated
18
Real bugs documented
5
Tracking goals
Weeks
Of real, iterative work
Tracking Goals
Generate Lead
CompleteThe account’s Primary conversion — a real form submission, tracked explicitly, never via automatic form-detection.
Call Click
CompleteA weak, early-funnel intent signal — deliberately valued below Generate Lead, Meta Advanced Matching intentionally off.
WhatsApp Click
CompleteSame value/gating logic as Call Click — the interesting part is the two-trigger OR-logic pattern this required.
YouTube Engagement
DeferredGA4-only signal, never a Google Ads conversion goal — deprioritized with the diagnosis held, not abandoned.
Organic vs. Paid Attribution
DeferredCorrectly-configured code, confirmed via the live export — and still doesn’t reach the network request. Root cause not found.